Story Of The Fendi Brand / Summer 2010 New Fashion Handbags/online Store On Sale 6.8 Flod

Fendi's story began in 1925. In Rome, Via del Plebiscito an unskilled laborer floor, Edoardo and Adele Fendi handbags and fur. After World War II, the company began its expansion.
Five sisters-Paola, Anna, Franca, Carla and Alda Fendi in 1946 to join the family business. Today, Fendi continues to shock and innovative fashion design. Fendi brand specializing in the production of high quality fur products, first held in 1955, Fendi fashion show. Then the company has grown, the business scope expanded to knitwear, swimwear, clothing and other low-price category, and even developed jewelry, men's perfume, but still the Fendi fur apparel brand in the fashion world renowned . One of its founders after the death of Edward Duo Fendi, founded by her five daughters to participate in the operation.

In 1962, Fendi German nationals employed by the company famous for its designer brands designer Karl Lagerfeld, Lagerfeld dramatic Fendi brand clothing design makes access to global fashion industry attention and praise, with Finland Lagerfeld Di collaboration with the letter F for the identity of the two-hybrid series, following the double C Chanel French letters, the Italian Gucci double G after the letters, but also a fashion consciousness of the people are two-letter symbol. Lagerfeld innovations in treatment of fur, such as dealing with real animal fur look into the effect of imitation fur; fur fabric in a large number of small holes on the marked to reduce the coat weight easy to wear; colorful fur dyeing processing. Its innovative design also includes water for the mink coat trim denim fabric, used as squirrel skins, with snow, mink and other fur is very bold design.

The early nineties introduced Fendi fur mounted opposite to the front for the whole fur on both sides of mesh fabric to wear coats in protest at anti-fur clothing movement. 93/94 autumn and winter, Fendi and then launched into a zip packet-like folding of the long fur coat. Fendi sisters in charge as the company also intends to change the past, people as high-end luxury fur garments as the traditional concept, let Fendi fur clothing is more to life, civilian, fashion, approached more consumers. In business strategy, Fendi license to use the methods developed, such as business accessories, gloves, pens, lamps, glasses and perfume, so that the brand Fendi intangible assets are fully utilized.